FULL STACK

MARKETING LEADER

Umbra So Far

Since I began at Umbra in December of 2023, launched two new business lines, partnered on refreshing the website, cemented the company’s position as #1 in SAR Remote Sensing (per the CSIS 2024 report), completed end-to-end marketing campaigns, timely account based marketing efforts, laid the foundation for the event framework, and up-leveled all design & brand expectations—

• 300% Brand Lift

• Dozens of Global Events

• New Market Penetration & Positioning

• Direct Revenue Support

• 110% Social Media Engagement & Following Increase

• 3x Engagement (LinkedIn Year-Over-Year)

• Successful Business Line Launches

• Website Revamp

• Foundation Building

• 300% Brand Lift • Dozens of Global Events • New Market Penetration & Positioning • Direct Revenue Support • 110% Social Media Engagement & Following Increase • 3x Engagement (LinkedIn Year-Over-Year) • Successful Business Line Launches • Website Revamp • Foundation Building

Brand Strategy That Builds Category Leaders | 12 Years

I specialize in shaping clear, differentiated brand narratives in complex and technical industries. From GTM strategy to execution, I build brands that not only look great—they’re positioned to win.

Creative Execution at the Speed of Business | 12 Years

I move fast without sacrificing quality. Whether it’s a 40-page deck, a multi-day shoot, or a campaign built from scratch, I get to launch-ready with minimal iteration—and maximum alignment.

Campaigns That Drive Action Across the Funnel | 8 years

I don’t just ship content—I design full-funnel, cross-channel campaigns that speak to customers, investors, partners, and press. Every asset is intentional. Every touchpoint adds value.

Cross-Functional Leadership That Delivers Results | 12 Years

From product and sales to executives and external vendors, I unify stakeholders to move initiatives forward. I lead with clarity, build trust quickly, and keep momentum high—even across disciplines.

GTM Leadership for Complex Products | 12 Years

At Umbra, I’ve led GTM efforts across Space Systems and Mission Solutions, translating technical products into compelling market narratives. I've done the same in energy—proving I can make the complex accessible and marketable.

Scalable Systems for High-Performing Marketing Teams | 8 Years

AGreat creative needs strong infrastructure. I design the workflows, documentation, and operational rigor that turn good ideas into repeatable wins—ensuring creative teams deliver at the highest level, every time.

Resume

  • 2023 to Present | Austin, Texas

    End-to-end event leadership for Umbra’s strategic presence across 12+ global space and defense events, including Space Symposium, DGI, and GEOINT, directly contributing to a 400% increase in brand visibility and sales engagement across U.S. and allied government sectors.

    Directed the GTM launch for two new business lines—Mission Solutions and Space Systems—developing campaign strategy, messaging, content, and full creative execution across video, print, web, and in-person touchpoints.

    Increased marketing program output and brand activation by 3× in 12 months by building scalable systems, owning event and content production end-to-end, and ensuring alignment with sales and executive goals.

    Reduced per-project marketing spend by 15% through vendor negotiation, budget forecasting, and lean operational workflows—freeing resources for higher-impact brand investments.

    Built the company’s cross-functional marketing infrastructure from the ground up—developing SOPs, creative pipelines, and campaign planning processes to support rapid company growth and launch readiness.

    Developed and managed Umbra’s annual marketing plan and budget with quarterly reviews tied to product milestones, sales goals, and business priorities.

  • 2013 to Present | Austin, Texas


    CREATIVE | BRAND | DIGITAL | EVENT | OPERATIONS | ADVERTISING | VIDEO PRODUCTION

    Delivered an average 25% increase in lead generation across client accounts through targeted positioning, audience strategy, and brand-aligned campaign execution.

    Launched over 50 successful products, rebrands, and events, maintaining a 100% delivery rate on client success metrics including revenue growth, user engagement, and customer retention.

    Served as a strategic advisor and fractional CMO, helping founders and executive teams connect marketing execution to core business outcomes, go-to-market planning, and long-term brand equity.

    Identified cross-functional growth bottlenecks beyond marketing—including pricing, packaging, and customer experience—and delivered solutions that increased purchase frequency and customer lifetime value.

  • 2023 | Austin, Texas

    Brand | Product Marketing | Start-Up Launch and Marketing Package | Creative Asset Creation

    • Improved agency-wide productivity by 255% by implementing new project management software, cloud-based document systems, and scalable approval workflows—streamlining delivery timelines and boosting internal and client satisfaction.

    • Established operational SOPs across campaign development, asset approval, and cross-functional communication—resulting in more consistent output and measurable increases in on-time delivery and creative quality.

    • Increased client ad performance by through deep-dive SWOT analysis and audience segmentation, while directing all creative, art, and media execution to better align with campaign goals.

    • Coached cross-functional teams on creative strategy, copywriting, and paid media optimization—improving campaign results and fostering stronger alignment between brand strategy and ad placement.

  • 2022 - 2023 | Austin, Texas

    • Achieved a 100% success rate across all brand activations, trade shows, and partnership engagements—delivering fully integrated booth experiences, product demos, and campaign support that drove increased lead capture and strategic visibility.

    • Increased existing customer contract value by 15% through targeted retention campaigns, customer engagement strategies, and alignment of messaging across product, customer success, and sales.

    • Identified new revenue opportunities through SWOT and market analysis, directly influencing the company’s strategic acquisition of two competitors—expanding market share and operational capacity.

    • Led crisis communication efforts during a prolonged product underperformance period, maintaining transparency and trust with customers; implemented proactive messaging and experience concessions, resulting in zero subscriber loss.

  • 2022 - 2023 | Austin, Texas

    • Increased high-quality lead generation by 40% through strategic property rebranding, targeted content development, and new media campaigns tailored for advertising and sales enablement.

    • Directed all brand, marketing, and advertising initiatives across multiple real estate properties—from brand identity and positioning through media production, digital activation, and campaign launch.

    • Led a cross-functional marketing team and vendor partners to deliver multi-channel campaigns, events, content pipelines, and social strategies aligned with each property’s target audience.

    • Built and managed a centralized marketing operations system, including the creation of a cohesive marketing calendar, automated workflows, and real-time budget and performance tracking.

    • Collaborated closely with Sales leadership to align messaging, integrate CRM feedback into strategy, and support full-funnel conversion through optimized campaigns and sales tools.

    • Managed PR, web strategy, SEO, public reputation monitoring, and competitive intelligence—ensuring brand health and alignment across all customer touchpoints and platforms.

  • 2012 - 2021 | Austin, Texas

    Before transitioning full time into marketing, I spent over a decade in the construction industry, where I honed my project management, budgeting, and client relationship skills. Managing large-scale projects, I developed a strong attention to detail, strategic problem-solving abilities, and the capacity to oversee complex timelines. These experiences have translated seamlessly into marketing, where I now apply the same organizational rigor, cross-functional team coordination, and client-centered focus to drive brand development, execute high-impact campaigns, and ensure measurable outcomes.