I manage content, creative, and media production from concept to final delivery—often acting as strategist, creative director, producer, and project manager all at once. Whether it’s a product sizzle, campaign rollout, or brand narrative piece, I build the assets that move the business forward. I write the briefs, lead the vision, direct shoots, manage vendors, and ensure the final result is not just on-brand, but on-message and on time. And when the timeline gets tight or the stakes are high, I pull up my sleeves, grab the camera, and make it happen—whatever it takes to keep momentum and deliver quality work under pressure. Every asset is built with intention: to clarify, to connect, and to convert.