• Orchestrating the Marketing AI Engine: Operationalizing Generative AI workflows to accelerate content velocity and scale personalization capabilities.

• Strategic Leadership & GTM: Directing cross-functional "attack teams" to unify Product, Sales, and Brand into cohesive go-to-market motions.

• Global Brand Strategy: Leading the evolution of brand architecture and market positioning to align SaaS value propositions with authentic industry needs.

• Integrated Campaign Architecture: Designing full-funnel global campaigns that bridge the gap between high-level brand storytelling and measurable pipeline velocity.

• Operational Infrastructure: Architecting scalable systems and SOPs to improve capital efficiency and cross-functional agility.

2023 to Present | Austin, Texas

End-to-end event leadership for Umbra’s strategic presence across 12+ global space and defense events, including Space Symposium, DGI, and GEOINT, directly contributing to a 400% increase in brand visibility and sales engagement across U.S. and allied government sectors.

• Directed the GTM launch for two new business lines—Mission Solutions and Space Systems—developing campaign strategy, messaging, content, and full creative execution across video, print, web, and in-person touchpoints.

• Increased marketing program output and brand activation by 3× in 12 months by building scalable systems, owning event and content production end-to-end, and ensuring alignment with sales and executive goals.

• Reduced per-project marketing spend by 15% through vendor negotiation, budget forecasting, and lean operational workflows—freeing resources for higher-impact brand investments.

• Built the company’s cross-functional marketing infrastructure from the ground up—developing SOPs, creative pipelines, and campaign planning processes to support rapid company growth and launch readiness.

• Developed and managed Umbra’s annual marketing plan and budget with quarterly reviews tied to product milestones, sales goals, and business priorities.

2013 to Present | Austin, Texas

CREATIVE | BRAND | DIGITAL | EVENT | OPERATIONS | ADVERTISING | VIDEO PRODUCTION

Delivered an average 25% increase in lead generation across client accounts through targeted positioning, audience strategy, and brand-aligned campaign execution.

• Launched over 50 successful products, rebrands, and events, maintaining a 100% delivery rate on client success metrics including revenue growth, user engagement, and customer retention.

• Served as a strategic advisor and fractional CMO, helping founders and executive teams connect marketing execution to core business outcomes, go-to-market planning, and long-term brand equity.

• Identified cross-functional growth bottlenecks beyond marketing—including pricing, packaging, and customer experience—and delivered solutions that increased purchase frequency and customer lifetime value.

2023 | Austin, Texas

Brand | Product Marketing | Start-Up Launch and Marketing Package | Creative Asset Creation

• Improved agency-wide productivity by 255% by implementing new project management software, cloud-based document systems, and scalable approval workflows—streamlining delivery timelines and boosting internal and client satisfaction.

• Established operational SOPs across campaign development, asset approval, and cross-functional communication—resulting in more consistent output and measurable increases in on-time delivery and creative quality.

• Increased client ad performance by 3× through deep-dive SWOT analysis and audience segmentation, while directing all creative, art, and media execution to better align with campaign goals.

• Coached cross-functional teams on creative strategy, copywriting, and paid media optimization—improving campaign results and fostering stronger alignment between brand strategy and ad placement.

2022 - 2023 | Austin, Texas

• Achieved a 100% success rate across all brand activations, trade shows, and partnership engagements—delivering fully integrated booth experiences, product demos, and campaign support that drove increased lead capture and strategic visibility.

• Increased existing customer contract value by 15% through targeted retention campaigns, customer engagement strategies, and alignment of messaging across product, customer success, and sales.

• Identified new revenue opportunities through SWOT and market analysis, directly influencing the company’s strategic acquisition of two competitors—expanding market share and operational capacity.

• Led crisis communication efforts during a prolonged product underperformance period, maintaining transparency and trust with customers; implemented proactive messaging and experience concessions, resulting in zero subscriber loss.

2022 - 2023 | Austin, Texas

• Increased high-quality lead generation by 40% through strategic property rebranding, targeted content development, and new media campaigns tailored for advertising and sales enablement.

• Directed all brand, marketing, and advertising initiatives across multiple real estate properties—from brand identity and positioning through media production, digital activation, and campaign launch.

• Led a cross-functional marketing team and vendor partners to deliver multi-channel campaigns, events, content pipelines, and social strategies aligned with each property’s target audience.

• Built and managed a centralized marketing operations system, including the creation of a cohesive marketing calendar, automated workflows, and real-time budget and performance tracking.

• Collaborated closely with Sales leadership to align messaging, integrate CRM feedback into strategy, and support full-funnel conversion through optimized campaigns and sales tools.

• Managed PR, web strategy, SEO, public reputation monitoring, and competitive intelligence—ensuring brand health and alignment across all customer touchpoints and platforms.

2012 - 2021 | Austin, Texas

Before transitioning full time into marketing, I spent over a decade in the construction industry, where I honed my project management, budgeting, and client relationship skills. Managing large-scale projects, I developed a strong attention to detail, strategic problem-solving abilities, and the capacity to oversee complex timelines. These experiences have translated seamlessly into marketing, where I now apply the same organizational rigor, cross-functional team coordination, and client-centered focus to drive brand development, execute high-impact campaigns, and ensure measurable outcomes.