With a foundation in creative direction and deep expertise across brand strategy, campaign development, and event marketing, I lead end-to-end initiatives that connect business goals with bold, clear execution. I’ve crafted and launched brand platforms, led GTM strategies across both B2B and B2G sectors, and built marketing systems that scale—often while simultaneously executing the work. From scripting and producing national-level campaigns to designing booth experiences, managing global sponsorships, and directing product positioning for complex technologies, I operate at the intersection of storytelling, systems, and strategic growth.